5/15/08

Frederique Constant Passion Award.




True passion is the ultimate factor for entrepreneurial business success.



Frederique Constant, the famous Swiss watch manufacturer, creator of the annual award celebrating entrepreneurial passion, has lately announced the 10 shortlisted 2008 candidates.

The prestigious award aims to build up a network of passionate entrepreneur worldwide. It serves as research into best practices and innovative solutions for specific entrepreneurial business management issues.It is presented every year in June to the most entrepreneurial individual at a major Awards Ceremony in Geneva, Switzerland.

The winner’s company or organization will be subject to a Business Case Study by Prof. Dominique Turpin of IMD (one of the supporter with the Financial Time) on a strategy issue of choice, as well as a gold Frédérique Constant Heart Beat Manufacture.

5/14/08

Votre publicité est-elle créative ?


Une enquête réalisée par Opinea, société spécialisée dans les études marketing, s'est penchée sur les publicités pour les montres haut de gamme insérées dans la presse automobile… Selon les experts en charge de ce rapport, un « déficit en créativité » provoquerait « une forte confusion des marques auprès du lectorat ». Et seul Breitling s'en sortirait correctement.

L'univers des montres de luxe s'inspire souvent du monde de l'automobile haut de gamme… D'ailleurs, pratiquement toutes les marques horlogères commercialisent des modèles de montres en rapport avec tel ou tel bolide (Breitling pour Bentley, Jaeger-LeCoultre pour Aston-Martin, Audemars Piguet pour Maserati, Frédéric Constant pour Healey, etc.). Elles sont également nombreuses à sponsoriser des évènements de sports mécaniques… Encore tout récemment, Audemars Piguet, était associé au Tour auto Lissac. Blancpain, pour sa part, est partenaire de la course d'automobiles anciennes « Peking to Paris ». Sans parler de Rolex, Tag Heuer ou Porsche Design ! Dans ce contexte, on comprend mieux pourquoi la presse automobile reste l'un des supports préférés des marques de montres haut de gamme. www.opinea.com

Et votre campagne de publicité, est-elle vraiment créative ?

5/13/08

What is Eco-Luxury ?

Eco-Luxury has seen growing development during the last 3 years.

Eco-luxury or the combination of ecological values and luxury is set to penetrate wisely the luxury industry.

Innovative products and services are catering to the growing demand for ecological and sustainable living while still allowing the cachet and comforts of luxury.

Just think Eco-Luxury tourism, Eco-Luxury Fashion.

More to come in the next weeks ?

1.3 billion people, 1 % of perfume market !


How ready (and willing) are you to penetrate the Chinese cosmetic or perfume market ?

Althought prestige cosmetic and perfume brand see huge potential in China, they realize(d) they are facing varied hurdles to succeed. If and when they succeed !

What awaits you if you intend to grasp market share in that country : complex bureaucracy, daunting and lengthy product registration, few appetance for perfume, brand versus product, rapidly changing retail environment, to name only few.

We can escort you in your Chinese endeavours, but be very patient, don't expect quick return, be ready to adapt your product to local tastes, chose carefully your local partner and think natural and organic ahead of your competitor. naxes@hispeed.ch Picture : Alan Chin, New York Times.

Can you afford ... ?

The markets for beauty and luxury goods are changing....faster and faster.

Sales growth in most categories has slowed...the competition is intensifying ...

More affluent consumers are dividing spend between luxury brands and "cheap chic"... they are more knowledgeable, eye and use internet, demand faster innovation, greater value, customized service and cachet ...

Beauty and luxury goods and services companies cannot afford not to adapt to this new environment.

Can you ?