How ready (and willing) are you to penetrate the Chinese cosmetic or perfume market ?
Althought prestige cosmetic and perfume brand see huge potential in China, they realize(d) they are facing varied hurdles to succeed. If and when they succeed !
What awaits you if you intend to grasp market share in that country : complex bureaucracy, daunting and lengthy product registration, few appetance for perfume, brand versus product, rapidly changing retail environment, to name only few.
We can escort you in your Chinese endeavours, but be very patient, don't expect quick return, be ready to adapt your product to local tastes, chose carefully your local partner and think natural and organic ahead of your competitor. naxes@hispeed.ch Picture : Alan Chin, New York Times.
Althought prestige cosmetic and perfume brand see huge potential in China, they realize(d) they are facing varied hurdles to succeed. If and when they succeed !
What awaits you if you intend to grasp market share in that country : complex bureaucracy, daunting and lengthy product registration, few appetance for perfume, brand versus product, rapidly changing retail environment, to name only few.
We can escort you in your Chinese endeavours, but be very patient, don't expect quick return, be ready to adapt your product to local tastes, chose carefully your local partner and think natural and organic ahead of your competitor. naxes@hispeed.ch Picture : Alan Chin, New York Times.
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