Seventeen major reasons why companies do not achieve explosive marketing results

1. Not agreed upon, published corporate goals.
2. No market research or research poorly done without emotional and analytical Hot Buttons
3. No corporate or product positionning.
4. Unaware of the buying profile, including sales hot buttons of customers and prospective customers.
5. Unclear, incorrect, unknown or no marketing strategy.
6. Lack of coordination between marketing functions.
7. Poor or no measurement of results or performance accountability.
8. Allowing an agency to develop strategies based on services they offer rather than on what a client company needs.
9. Marketing by piecemetal projects rather than by integrated marketing campaign.
10. Using creative rather than response driven marketing pieces...
11. Unaware of all market niches.
12. Reliance on counting "ad impressions" rather than counting new customers gained.
13. Failure to gain new ideas for new products by engaging in customer dialogue.
14. Failure to build customer loyalty by building long term customer relationship.
15. Failure to increase the effectiveness of sales promotions by getting customers and prospects involved with the company.
16. Failure to create word of mouth.
17. Failure to increase sales by expanding multi-channel distribution.

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